Why choose Hoot Design Studio?

Monument City brewing Company backpack guy IPA beer pour review. Beer label designed by Hoot Design Studio in York, PA. Hazy beer with professional label art.

Graphic Design & Illustration

At Hoot Design Studio, I’m just as invested in your success as you are. I go beyond clipart and the smoke and mirrors of all the branding and marketing buzzwords and offer true authentic graphic design and original illustration.

Work directly with the designer! No middle man to transpose and confuse the vision you are trying to reach. Personal attention and communication to reach the goals of your brand. Located in York, PA Hoot serves the Baltimore and Washington DC areas and beyond.

Here are a few reviews of what other clients have found.

Professional beer can label design for breweries looking to stand out on the shelf. Craft beer cans with custom art. Hand drawn pen and ink illustration work for beer packaging and labels.

“Jennifer is great to work with! She is creative, professional and easy to get along with. I love working with a designer like Jennifer that is creative and also can manage their time. She is super talented and fun to work with!”

— Caitlin Schultheis, Graphic Designer / Art Director Wallenpaupack Brewing Company

“I have worked with Jen for over 15 years. She is a talented, energetic, passionate and reliable graphic designer. I would not hesitate to recommend Jen for a graphic design position, and would consider finding a way to use her on my team outside of graphic design as well. She would be a strong addition to any team. I would be happy to discuss further as needed.”

— David E. Smith, Corporate Account Executive, The YGS Group


“Where to start... I run a small company in the subscription box, marketing and story-telling space and Jennifer has been a fantastic partner. Every month we have relied on her to help bring our vision to life in a professional albeit creative way. And she has knocked it out of the park every time. Jen is more than someone we work with; she feels like part of the family. So if you are thinking about working with an illustrator you will get more than that with Jen... you will get a friend. Cheers!”

— Dennis Guy, First Sip Brew Box Founder Monthly Subscription Box Company, Video & Photography


“Jen created an updated brochure for us at the Village Greens in Strasburg, PA. We are so thrilled with her work! Not only was she professional & responsive throughout the entire process, but she really took the time to understand what made us special as a business and expertly translated that into an eye-catching brochure. We will be returning to her with all of our graphic design needs in the future!”

— Melissa Seltzerr, Village Greens Mini Golf

“Great company to work with! I sent Jen a lengthy email with a host of images and she was able to make complete sense of it with a beautiful ad. No changes were needed from her first draft. Highly recommend.”

— Lauren Linhard, Publisher at The Brittany Insider


“I was introduced to Jen Borror’s creative gift during her employment at York Wallcoverings. It became quickly evident that Jen was an impressive and indomitable talent in design and creativity. Over the years, and not surprisingly, I have grown more impressed with her as an enterprising entrepreneur and have seen her talents in creative design explode with the support of a very impressive portfolio of customers. Jen’s integrity has become a tenacious support in her drive as a business woman and great artist. Needless to say Jen is an accolade to wherever she decides to go in her life and whatever company becomes fortunate enough to have her in their employ.”

— John Frie, A True Leader Is A Lifestyle.


“Jen is very talented creatively but just as important, she is also able to execute on the message, so the creative elements don't get in the way of the goal of the communication. She is also very responsive with quick turnaround which is key for me in my business.”

— Melanie Hoffman, former director / community relations at SpiriTrust Lutheran® Home Care & Hospice and SpiriTrust Lutheran® LIFE

Desk and office space of Hoot Design Studio, an illustration and graphic design agency in York PA. Computers and art. Graphic designer desk set-up. Design space

Jen is amazing at making your vision come to life!

“We had an idea, and an end point for a graphic but needed help with the actual drawing. Jen saw the project through to the very end and went above and beyond in connecting us with additional professionals that are moving our little business right along. A complete dream to collaborate with!”

— Loni Mae Snyder, Owner at Terra Farms

“Jen is amazing! Her creativity and talent are exceptional. I previously published a regional senior’s magazine called The Senior Guidebook. I was looking for a new graphic artist and my printer recommended Jen. They had worked with her before and recognized her talent. As soon as I met Jen, I knew she was perfect for the job. For the next eight years, Jen helped me put together an incredible magazine that my advertisers continually praised. Jen was a terrific partner to have and worked tirelessly to meet deadlines and solve last-minute problems quickly. Although I no longer operate the magazine, I would highly recommend Jen for any graphic project you may have. She is not only an accomplished artist she understands business and the goals we set for our businesses. Her experience, talent, and vision helped me many times when I needed inspiration and I know she has a bright future ahead of her.”

— Layton Barnard, former publisher of The Senior Guidebook, owner of Mainstream Boutique of Lancaster

Jen Borror sits at computer with her coffee, glasses, Burt's Bee chapstick and Kashi chocolate breakfast. Ready for a day of designing at Hoot Design Studio. Illustration artist with her morning coffee ready to get to work.

“In addition to a great sense of style and design aesthetics, Jennifer always demonstrated impeccable work ethics combined with a commitment (and ability) to hit tight deadlines.”

— Pierre-Jean Delaye, President of RoomMates (a division of York Wallcoverings)

“Amazingly talented and detail oriented artist. I gave her a logo and asked for a slight redesign and for it to be done in stippling and it is AMAZING! Quick and efficient and excellent work. We will definitely be using her skills again.”

— Stephen Snyder, owner of Arise Landscapes

“I commissioned Jen to do a hand drawn portrait of my parents pets and I could not have been more happy with the results. She was timely and the final product was exactly what I needed. I would absolutely recommend her.”

— MaryRose Ritter, Leadership Arts Associates

“I am thrilled with my artwork from Hoot Design Studio! I got the surprise bundle that comes with a print, a bunch of greeting cards and a magnet. The packaging was professional and I am so impressed with the quality of the greeting cards that I intend on framing them. I highly recommend this artist.”

— Tim Andraka, Artist & Illustrator

Blue t-shirt with hibiscus flower design and hop pineapple. Beer swag designed for First Sip Brew Box in Pittsburg, PA. Illustration created on the ipad Pro in Procreate. Beer art and illustration for the craft beer community.

“My company, First Sip Brew Box, has been using Jen for a year now. She has been extremely friendly and easy to work with. I get these visions for designs and she is able to bring all of them to life and they turn out amazing! Jen's artistic talent is incredible and I would (and continue) to recommend her to anyone in need of design work, especially in the craft beer industry.”

— Sammie Guy, Co-Founder & CCO, First Sip Brew Box